As part of our on-going mission to leverage the latest real estate marketing opportunities, we have added a new team member focused solely on promotional channels for our exclusive listings and our brand.
Today we are pleased to officially announce that Dana Bull has joined our team as Marketing Director. In this role, Dana will champion the Sotheby’s International Realty brand across the North Shore and drive overall strategy and implementation of Team Harborside’s marketing efforts. In addition, she will help bring awareness to the team’s listing through exclusive promotional materials.
Having a dedicated marketing leader is a key differentiator for our team. It ensures consistency and that the highest quality materials are used across print and digital when showcasing our extraordinary listings.
“Dana’s story is one of my favorites,” said Matt Dolan, Managing Partner at Team Harbroside, Sagan Harborside Sotheby’s International Realty. “We met Dana almost a decade ago and she became one of our loyal real estate investor clients. During that time we saw her climb the ranks in her marketing career before transitioning into real estate full-time. We’re lucky to have her in this position and know that she will be a driving force.”
Dana brings a unique perspective to the team. She offers a wealth of knowledge across facets of digital and traditional marketing honed from her experience in senior level roles in the high tech field. In addition, she has also built a strong reputation as a REALTOR® and real estate professional.
“Matt and Dick have been instrumental in shaping my real estate business. It was only a matter of time before we joined forces, “ comments Dana. “We have always shared the same philosophy when it comes to the required level of service and professionalism necessary to facilitate every aspect of the real estate transaction. Becoming part of Team Harborside was a natural fit as it perfectly fuses my love for the real estate industry and my marketing expertise.”
About Dana Bull
Born and raised in Massachusetts, Dana caught the real estate bug at a young age. She began investing in properties upon graduating college while working full-time in high-tech marketing. Her passion for the real estate industry grew as she learned and built up her portfolio – buying and selling all types of homes across the Boston area.
Drawing from years of hands-on experience in the field, she carved out a niche representing millennial clients across Boston and the North Shore. She specializes in assisting first-time home buyers and entry level investors.
Dana is a licensed real estate professional, a member of the National Association of REALTORS® and a columnist for the Zillow Group. Her work has been featured in countless news outlets, podcasts, and magazines.
Prior to joining Sagan Harborside Sotheby’s International Realty as a REALTOR®, she developed and executed award winning marketing strategies for a variety of software companies.