Seller’s Guide: The Art of Selling your Old & Historic Home

The art of marketing a property is based on showcasing each home’s unique character.


As part of Sotheby’s International Realty®, we consider ourselves fortunate to practice real estate in a part of the country that offers diverse architecture and home styles. Boston’s North Shore is known for its exemplary residences and historic gems.

Surrounded by history, we take great pleasure in discovering and bringing to life all of the nuances that make older homes unique.

Using our considerable expertise, resources, and connections we artfully unite these special places with those who will treasure them as much as we do.

In this guide, we will share valuable information about our process. We cover:

  • Who buys older homes?

  • How to develop a story and message that will help land the right buyer

  • The types of marketing and promotion to get your property the most exposure

  • Tips for home sellers to prepare for a buyer

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    About Team Harborside

    Team Harborside of Sagan Harborside Sotheby’s International Realty is the premier real estate group on the North Shore.  Having over three decades of combined experience, our team has represented clients in nearly 500 real estate transactions. Throughout our tenure, we have developed a refined approach to selling older homes while building life long relationships with our clients.